1.Search Engine Optimization:Search engine optimization is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of clients' sites. SEO, or "white hat SEO", is distinguished from "black hat SEO", or spamdexing by methods and objectives. Spamdexing uses a variety of deceptive techniques in an attempt to manipulate search engine rankings, whereas legitimate SEO focuses on building better sites, and using honest methods of promotion.
2.Internet Marketing:Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing.
3.Electronic Commerce:Electronic commerce, e-commerce or ecommerce consists primarily of the distributing, buying, selling, marketing, and servicing of products or services over electronic systems such as the Internet and other computer networks. The information technology industry might see it as an electronic business application aimed at commercial transactions. It can involve electronic funds transfer, supply chain management, e-marketing, online marketing, online transaction processing, electronic data interchange, automated inventory management systems, and automated data-collection systems.
4.Search Engine:A search engine is a program designed to help find information stored on a computer system such as the World Wide Web, or a personal computer. The search engine allows one to ask for content meeting specific criteria (typically those containing a given word or phrase) and retrieves a list of references that match those criteria.
5.SEO Copywriting:Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act -- to buy a product or ascribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to disuade a reader from a particular belief or action.
6.Hyperlink:A hyperlink, or simply a link, is a reference in a hypertext document to another document or other resource. As such it is similar to a citation in literature. Combined with a data network and suitable access protocol, a computer can be instructed to fetch the resource referenced.
7.Search Engine Spider:A web crawler (also known as a web spider or ant) is a program which browses the World Wide Web in a methodical, automated manner.Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine, that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a web site, such as checking links or validating HTML code. Also, crawlers can be used to gather specific types of information from Web pages, such as harvesting e-mail addresses (usually for spam).
8.Search Engine Spam:Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page is assigned. Many designers of web pages try to get a good ranking in search engines and design their pages accordingly. The word is a portmanteau of spamming and indexing.
9.Internet Traffic:Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth – not all web traffic is welcome.
10.Web Directory:A web directory is a directory on the World Wide Web that specializes in linking to other web sites and categorizing those links. Web directories often allow site owners to submit their site for inclusion. Human editors review submissions for fitness.
11.Link Building:The process of creating inbound links to owns website. This can be done reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc.
12.Anchor Text:Anchor text is the visible text in a hyperlink. Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency is, more often than not, to hyperlink words relevant to the landing page.
13.Title tag:Define a page title. This element is required in every HTML and XHTML document. Different user agents may make use of the title in different ways. Web browsers usually display it in the title bar when the window is open, and in the task bar when it is minimized. It may become the default filename when saving the page, Search engines' web crawlers may pay particular attention to the words used in the title element. The title element must not contain any nested tags.
14.Alt tag:The alt attribute is used in HTML documents to specify text which is to be rendered when the element to which it is applied cannot be rendered. In HTML 4.01, the attribute is required for the img and area element types. It is optional for the input element type and the deprecated applet element type.
15.Page Rank:PageRank is a patented method (an algorithm) to assign a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).
16.Pay Per Click(PPC):Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines.With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC).
17.Blog: Blog (or weblog) is a website in which items are posted and displayed with the newest at the top. Like other media, blogs often focus on a particular subject, such as food, politics, or local news. Some blogs function as online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic.
18.Forum:An Internet forum is a facility on the World Wide Web for holding discussions, or the web application software used to provide the facility.
19.Newsgroup:A newsgroup is a repository usually within the Usenet system, for messages posted from many users at different locations. The term is somewhat confusing, because it is usually a discussion group. Newsgroups are technically distinct from, but functionally similar to, discussion forums on the World Wide Web. Newsreader software is used to read newsgroups.
20.Packet Sniffer:Packet sniffers (also known as network or protocol analyzers or Ethernet sniffers) are software programs (usually) or computer hardware that can intercept and log traffic passing over a digital network or part of a network. As data streams travel back and forth over the network, the sniffer captures each packet and eventually decodes and analyzes its content according to the appropriate RFC or other specifications.
